Love Local Design was hired to redesign an existing mobile gift card eCommerce app and expand it to include online ordering. With the 2020 pandemic negatively affecting in-person service at restaurants, the Crave.it team knew they had to pivot rapidly to meet the increased demand for online ordering and gift card purchases. As opposed to competitors like Uber Eats and GrubHub which utilize a central feed where users must wade through hundreds of restaurants, Crave.it wanted an app that allowed restaurants to keep control over branding and administration.
LLD worked with the Crave.it team to completely update the look and feel of the application and the existing workflow was entirely reimagined and redesigned. We looked at the workflows from a half-dozen competing applications, identified pain points in their ordering processes, and designed with the goal of creating the easiest and most customizable way to order food. We aimed to provide the flexibility customers have when ordering in person.
With COVID-19 showing no signs of slowing down and given the time-intensive nature of mobile app development, Crave.it underwent a second pivot to prioritize the launch of the web application, which provided a faster way to get their product to market. LLD was tasked to adapt the mobile design for use on a restaurant’s website. This included reenvisioning the online checkout process to accommodate curbside pickup and delivery, as well as gift card purchasing as a way to help support local businesses during the pandemic.