Love Local Design provided design and development services for the relaunch of the website for ZSuite Technologies, a fintech (financial technology) company offering sub-accounting solutions for financial institutions, law firms, property managers, and other businesses.
The new site serves as the company’s primary marketing tool, targeting executives at banks and credit unions, and provides a unique solution for growing financial institutions’ businesses by providing licenses to white-label products.
LLD incorporated ZSuite’s existing design concepts which we used as a basis for developing the new website.
Love Local Design was hired to redesign an existing mobile gift card eCommerce app and expand it to include online ordering. With the 2020 pandemic negatively affecting in-person service at restaurants, the Crave.it team knew they had to pivot rapidly to meet the increased demand for online ordering and gift card purchases. As opposed to competitors like Uber Eats and GrubHub which utilize a central feed where users must wade through hundreds of restaurants, Crave.it wanted an app that allowed restaurants to keep control over branding and administration.
LLD worked with the Crave.it team to completely update the look and feel of the application and the existing workflow was entirely reimagined and redesigned. We looked at the workflows from a half-dozen competing applications, identified pain points in their ordering processes, and designed with the goal of creating the easiest and most customizable way to order food. We aimed to provide the flexibility customers have when ordering in person.
With COVID-19 showing no signs of slowing down and given the time-intensive nature of mobile app development, Crave.it underwent a second pivot to prioritize the launch of the web application, which provided a faster way to get their product to market. LLD was tasked to adapt the mobile design for use on a restaurant’s website. This included reenvisioning the online checkout process to accommodate curbside pickup and delivery, as well as gift card purchasing as a way to help support local businesses during the pandemic.
In 2019, the Yale AIDS Program worked with LLD to develop a mobile app that assists Hepatitis C (HCV) patients in understanding the infection and managing their treatment and post-care.
The Yale AIDS Program found that patients newly-diagnosed with Hepatitis C often struggled to understand the nature of the infection, the details and scope of their treatment plan, and the often-confusing terms that are used by medical professionals when communicating with the patient. The challenge was to simplify the treatment process for HCV patients.
LLD worked closely with medical professionals at the Yale AIDS Program to develop a self-directed patient experience consisting of five “steps” — lessons focused on testing, diagnosis, treatment, and after-care. The LLD team used data provided by the Yale AIDS team to write the lessons, with each presented as a brief topic, such as “Testing for Hep-C” and “What to Expect During Treatment.” Lessons also included a short, multiple-choice quiz to demonstrate their knowledge of the material. As the patient progressed through the program, they gradually developed a basic literacy of each topic.
The app also includes additional patient resources, including a glossary of common terms used by healthcare providers, and a Helpful Links section for further reading about HCV on reputable healthcare websites such as the CDC and NIH.
In early 2019, the Yale Medical team contracted LLD to develop a mobile app to help individual opioid users with one of the most important strategies to fight addiction: medication treatment. Read more about this innovative new app, and the doctors we worked with to develop it, on the Yale News website.
When teaching patients how to begin treatment with buprenorphine, a medication that treats opioid addiction, the Yale team found that their current method of writing the induction instructions on a slip of paper was ineffective. The paper would get lost, and the instructions were complicated and dull. To remedy this, they approached LLD to develop a mobile app that would make the process easy for patients.
LLD designed the mobile app based on a prototype of a web app created by a team at Yale led by Dr. David Rosenthal. Our process included creating a series of detailed wireframes with an intuitive UI and uncomplicated user-flow. From there we created a clean and simple design, with the goal of making the induction phase of buprenorphine more accessible for patients. Working with the Yale team, we also added new features for the app, including dosage history and additional educational content.
Leadership Connect, a people intelligence company, and leader in the B2B information services space hired LLD to redesign their web app with a clean, simple, and user-friendly UI.
Because Leadership Connect is a directory used by thousands of people in a diversity of sectors, including NGOs, Fortune 500 companies, and smaller businesses, they needed an interface that could be understood and used by anyone, regardless of their background, technical acumen, or other factors that might normally use specific target audiences or segments as a basis for the design. The goal was to have a product that would engage their users and make this new product a part of their everyday workflow.
Since Leadership Connect relies on its search tool for finding who has decision power at organizations, LLD’s first priority was to overhaul their current product’s search and filtering capabilities with a simplified, intuitive design. From there, we performed a ground-up redesign of their org chart feature, making the data searchable. Finally, we reorganized and redesigned the app’s business directory profiles so that the data most important to the user was emphasized.
InterCommunity Health Care, a Connecticut-based healthcare services organization, came to LLD for a redesign of their website. They asked us to update the site design with a fresh new look-and-feel, make the site responsive, improve the overall UX and user-flow, and provide an easy-to-use CMS.
Design and UX
For the site design, we worked with InterCommunity’s designer, Cadwell Art Direction, who provided us with the organization’s brand guidelines, color palette, and overall direction of the website design. From these materials, we were able to create a fresh, contemporary, responsive design that reflected Intercommunity’s mission and values and employed industry best-practices and WCAG compliance. We also updated the site’s UX, including navigation and user flow, and performed extensive user-testing to ensure visitors had a positive experience on the site.
CMS and Back-End Development
Because the existing site was built using WordPress, and their staff was familiar with that CMS, we provided a brand new custom-built WordPress theme that would meet their needs, while making the admin area intuitive and easy-to-use. Custom components using Advanced Custom Fields provided the ability for the InterCommunity team to easily update specific page modules using a form-based interface, and a theme settings panel allowing for easy customization of the header, footer, and error pages.