Here at LLD, clients come to us for, among other things, our search engine optimization services.  And being that we specialize in helping startups and new businesses, many of these clients are, well, new to this process, and often think that SEO simply means getting to the top of the search results page for their particular industry.  However, since many of these new businesses are brick-and-mortar operations, they may get better value from local SEO, i.e. being at the top of LOCAL search results (people searching for recommendations in their area,) rather than ranking first in their category worldwide.  If you need a haircut in Boise, you’re more likely to search for “haircuts in Boise” than just “haircuts.”  However, now that Google usually knows the approximate location you’re searching from—especially if you’re searching from your phone—just typing in “haircuts” these days is likely to result in hair salons or barber shops that are actually in your area.  So Local SEO is a thing you should do, basically because local search is now the de facto way of searching for pretty much any product or service. Read on…