Categories for Google

Is Your Site Ready for Mobile-First Indexing? 5 Tactics That Can Help

Is you site ready for mobile-first indexing?

Written by

As you’ve probably heard by now, Google—after 18 months of testing—has begun slowly rolling out “mobile-first” indexing of websites. What this means, for any content publisher, is that Google will look at the mobile version a website first to analyze your site’s structure and content for indexing and determine which snippets will be used in the listing. In the past, Google has used the desktop version of a website when crawling a site for indexing. At the moment, not every site is a part of this pilot but, according to Google, they are starting with a small number of websites and will be gradually expanding out until it eventually mobile-first indexing will apply to every website. Read on…

Filed under: , ,

7 First Steps for Starting Out with Google AdWords

2 tips for starting out with adwords

Written by

When drafting digital marketing plans for our clients — most of whom are small businesses or startups — we often recommend using Google AdWords to ensure their messaging gets in front of people using Google to search for products or services like theirs.  But while Google has made AdWords outwardly simple and easy to use, crafting an effective advertisement for this specific medium can involve multiple levels of complexity that can seem confounding once you begin to dig in.   In this article, we’ll give you an overview of what to expect, and how to best navigate the world of AdWords by providing a simple list of 7 of the first steps you might want to take when first starting out.

Read on…

Filed under: ,