Earlier this year, we published a post on why an email newsletter is a digital marketing must-have, where we gave you 5 reasons you should have a newsletter, but not a lot about how to execute your email strategy effectively. Today, we’ll focus on the latter topic by offering some basic best practices that will help ensure your email marketing newsletters are achieving your business goals.  There’s no doubt that newsletter strategies are tricky, and require constant attention and tweaking to get the job done, but by adhering to these principles, you should start to see results in no time.

Read on…