Categories for Email Marketing

10 Best Practices for Creating Effective Email Newsletters

Email Marketing Best Practices

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Earlier this year, we published a post on why an email newsletter is a digital marketing must-have, where we gave you 5 reasons you should have a newsletter, but not a lot about how to execute your email strategy effectively. Today, we’ll focus on the latter topic by offering some basic best practices that will help ensure your email marketing newsletters are achieving your business goals.  There’s no doubt that newsletter strategies are tricky, and require constant attention and tweaking to get the job done, but by adhering to these principles, you should start to see results in no time.

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5 Reasons an Email Newsletter is a Digital Marketing Must-Have

5 Reasons an Email Newsletter is a Digital Marketing Must-Have

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Often, when we recommend starting an email newsletter to clients who have come to LLD for our digital marketing services, many start off by being on-the-fence or indifferent to the idea.  A common objection we hear is,  “No one uses email anymore.” While a strong argument could have been made to this point under a decade ago, Read on…

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