“Technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.”    

                                                                                   –Don Draper, in Mad Men

We are all storytellers. Since the time we first stood upright and started painting on the walls of the caves, human beings have used storytelling to share their experiences and make sense of the world. Be it through poetry, painting, literature, music, theatre, film, or just sitting around a campfire, telling stories is an essential part of our humanity, and will be as long as we walk the earth. Stories not only allow us to communicate an idea but, more importantly, to connect with each other on an emotional, empathetic level so that we form connections with each other in a much deeper way than simply transmitting concepts. Read on…