Categories for Digital Advertising

Tips on Using Storytelling in Digital Marketing Campaigns

Storytelling for Digital Marketing

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“Technology is a glittering lure. But there’s the rare occasion when the public can be engaged on a level beyond flash, if they have a sentimental bond with the product.”    

                                                                                   –Don Draper, in Mad Men

We are all storytellers. Since the time we first stood upright and started painting on the walls of the caves, human beings have used storytelling to share their experiences and make sense of the world. Be it through poetry, painting, literature, music, theatre, film, or just sitting around a campfire, telling stories is an essential part of our humanity, and will be as long as we walk the earth. Stories not only allow us to communicate an idea but, more importantly, to connect with each other on an emotional, empathetic level so that we form connections with each other in a much deeper way than simply transmitting concepts. Read on…

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7 First Steps for Starting Out with Google AdWords

2 tips for starting out with adwords

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When drafting digital marketing plans for our clients — most of whom are small businesses or startups — we often recommend using Google AdWords to ensure their messaging gets in front of people using Google to search for products or services like theirs.  But while Google has made AdWords outwardly simple and easy to use, crafting an effective advertisement for this specific medium can involve multiple levels of complexity that can seem confounding once you begin to dig in.   In this article, we’ll give you an overview of what to expect, and how to best navigate the world of AdWords by providing a simple list of 7 of the first steps you might want to take when first starting out.

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