Categories for Content Strategy

Is Podcasting a Smart Content Marketing Strategy for your Small Business or Startup?

Content Marketing Podcasting

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On October 3, 2014, a 53-minute audio recording was quietly launched into the digital universe, and changed the 21st century media landscape. I am referring to Serial, the blockbuster podcast produced by the folks at This American Life, and that took the county—and the world—by storm. Hosted by Sarah Koenig, there was nothing particularly spectacular about the podcast itself, it was merely a young woman telling the story of the arrest and conviction of 18-year-old Adnan Syed for the 1999 murder of his ex-girlfriend, Hae Min Lee, and featured interviews with those involved in the case, including the alleged killer himself. The show, however, asked so many important questions, and captured the imaginations of so many listeners, that Syed was granted a request for retrial in 2016.  

Podcasting: A Brief History

Podcasting was introduced in 2004, just 3 years after Apple’s introduction of the iPod, where podcasting gets its name (iPod + broadcast.) Podcasting initially enjoyed brief popularity, until podcast producers seemingly ran out of steam—iTunes is littered with abandoned podcasts from this era with only a few episodes—and smartphones came along with an all-new set of distractions for our eyes and ears.  But since the launch of Serial in 2014, podcasting has entered a “second wave” of popularity, not only for storytellers, but for comedians, writers, foodies, news organizations, sports fans, technologists, marketers, and small businesses (the popular StartUp podcast also launched in 2014), among dozens of other categories. The format has proven particularly effective for entrepreneurs who have harnessed the popular medium to not only tell the story of their business, but to offer listeners valuable, useful content, establishing themselves as influencers and experts in their field.   

Is Podcasting for You?

There’s no doubt that content marketing using podcasts has been effective for many new business owners, but you may be asking yourself, “Is podcasting the right strategy for me?  And will it really make a difference in my business?”  The short answer here is “Probably, but it does require a bit of effort.”  Is that effort worth it?  Let’s pause for a moment to take a look at a few numbers from Nielsen’s 2017 report on podcasting: Read on…

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5 Reasons an Email Newsletter is a Digital Marketing Must-Have

5 Reasons an Email Newsletter is a Digital Marketing Must-Have

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Often, when we recommend starting an email newsletter to clients who have come to LLD for our digital marketing services, many start off by being on-the-fence or indifferent to the idea.  A common objection we hear is,  “No one uses email anymore.” While a strong argument could have been made to this point under a decade ago, Read on…

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5 Ways to Create Site Content to Improve your Google Search Ranking

5 Ways to Improve your Google Search Ranking

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If you’re like most new small businesses and startups, you want to get a website up and running quickly so that customers can find you right away and start buying your products and services, leaving you with nothing left to do but retire to a private island?  Well, we hate to be the bearer of bad news, but getting visitors to your site requires requires great SEO, and that’s hard work, not the “if I build it, they will come” that so many of us assume. Read on…

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Five Common Misconceptions About Using WordPress to Build Your Business Website

Top 5 Wordpress misconceptions

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Here at Love Local Design, we proudly build a majority of our websites on the WordPress framework. WordPress has been around for almost 15 years, is used by 75 million websites worldwide, and we’re confident that it offers the most secure, versatile and user-friendly platform for almost any website. Whether you are a startup just getting off the ground with your first site, or a large corporation who deals with sensitive customer information (and we’ve built sites for both), WordPress is most often the best solution. Nonetheless, we often experience resistance Read on…

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Building an Online Presence for your New Business

Building an online presence for your new business

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You’ve had an idea for a business for awhile now, and you’re finally ready to take the plunge! Or maybe you’ve had a business for awhile and now you’re ready to start putting yourself out there. Whatever your particular case, this is an exciting time – but building an online presence can be a bit intimidating. When new clients come to us, they often want our Digital Kickoff Package which includes a website, social media branding (profile icons, headers, post templates), and an email marketing template. Those materials are an excellent place to start! But then… how do we begin building Read on…

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7 Best Resources for Starting a Business in Connecticut

7 best resources for CT startups.

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Do you have a great idea for a business and think you’ll have to move to New York or L.A. to stand a chance of “making it?” Well, we’ve got some great news for Connecticut startups – one of the best places to start your small business is right here in the Constitution State. In 2016, Business Insider ranked Connecticut #12 in their list of best states to start a business, and that’s ahead of BOTH New York and California who Read on…

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