Categories for Branding

5 Reasons an Email Newsletter is a Digital Marketing Must-Have

5 Reasons an Email Newsletter is a Digital Marketing Must-Have

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Often, when we recommend starting an email newsletter to clients who have come to LLD for our digital marketing services, many start off by being on-the-fence or indifferent to the idea.  A common objection we hear is,  “No one uses email anymore.” While a strong argument could have been made to this point under a decade ago, Read on…

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5 Ways to Create Site Content to Improve your Google Search Ranking

5 Ways to Improve your Google Search Ranking

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If you’re like most new small businesses and startups, you want to get a website up and running quickly so that customers can find you right away and start buying your products and services, leaving you with nothing left to do but retire to a private island?  Well, we hate to be the bearer of bad news, but getting visitors to your site requires requires great SEO, and that’s hard work, not the “if I build it, they will come” that so many of us assume. Read on…

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Building an Online Presence for your New Business

Building an online presence for your new business

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You’ve had an idea for a business for awhile now, and you’re finally ready to take the plunge! Or maybe you’ve had a business for awhile and now you’re ready to start putting yourself out there. Whatever your particular case, this is an exciting time – but building an online presence can be a bit intimidating. When new clients come to us, they often want our Digital Kickoff Package which includes a website, social media branding (profile icons, headers, post templates), and an email marketing template. Those materials are an excellent place to start! But then… how do we begin building Read on…

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7 Best Resources for Starting a Business in Connecticut

7 best resources for CT startups.

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Do you have a great idea for a business and think you’ll have to move to New York or L.A. to stand a chance of “making it?” Well, we’ve got some great news for Connecticut startups – one of the best places to start your small business is right here in the Constitution State. In 2016, Business Insider ranked Connecticut #12 in their list of best states to start a business, and that’s ahead of BOTH New York and California who Read on…

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